Artisans want visibility, not just sales.
They care about being recognized for their story, not just their product.
There’s no single space to discover local crafts.
People value craftsmanship but don’t know where to find it.
Technology feels intimidating.
Most use digital tools only for communication, not promotion.
Users crave human connection in what they buy.
Design can bring warmth and authenticity to online spaces.
Interviews
Marta – 39, Ceramic artist in Gràcia
Marta sells most of her work through small fairs and repeat customers. She wishes there was a slower, more human way to show her process online.
Joan – 32, Woodworker in El Born
Joan builds in his small studio in the streets of El Born. Most of his clients find him by chance or through friends.
He loves the slow process of working with wood but feels that everything online moves too fast for his kind of craft.
Isa – 28, Illustrator in Raval
Júlia uses Instagram as her main channel, but finds it algorithm-driven and impersonal. She believes people want to reconnect with real, handmade work.
Supporting Local Matters
Most people strongly value supporting local creators — not just as consumers, but as a way to preserve culture and authenticity.
This confirmed the emotional motivation behind Nearby: people don’t just want to buy, they want to connect.
Where People Discover Local Creators
There’s no unified space where users can find artisans easily, which highlights the opportunity for Nearby to become that digital meeting point.
Survey Results
Research revealed a clear gap between artisans and their audiences.
Creators feel unseen online, describing social media as too fast and impersonal, while users want to support local craftsmanship but don’t know where to find it.
Nearby was born to bridge that gap — connecting people and artisans through visibility, storytelling, and design.
While platforms like Etsy focus on global reach and social commerce, Nearby fills a unique gap — it brings local discovery, storytelling, and design-led experience together in one place.
Unlike Vuélvete Local or Made in BCN, Nearby is curated, visual, and community-driven, giving artisans visibility and users authentic local connections.
User persona
User persona
User persona
User persona
There’s no single space to discover local crafts.
People value craftsmanship but don’t know where to find it.
Users crave human connection in what they buy.
Design can bring warmth and authenticity to online spaces.
Artisans want visibility, not just sales.
They care about being recognized for their story, not just their product.
Technology feels intimidating.
Most use digital tools only for communication, not promotion.
There’s no single space to discover local crafts.
People value craftsmanship but don’t know where to find it.
Users crave human connection in what they buy.
Design can bring warmth and authenticity to online spaces.
Artisans want visibility, not just sales.
They care about being recognized for their story, not just their product.
Technology feels intimidating.
Most use digital tools only for communication, not promotion.
Marta – 39, Ceramic artist in Gràcia
Marta sells most of her work through small fairs and repeat customers. She wishes there was a slower, more human way to show her process online.
Joan – 32, Woodworker in El Born
Joan builds in his small studio in the streets of El Born. Most of his clients find him by chance or through friends.
He loves the slow process of working with wood but feels that everything online moves too fast for his kind of craft.
Isa – 28, Illustrator in Raval
Isa uses Instagram as her main channel, but finds it algorithm-driven and impersonal. She believes people want to reconnect with real, handmade work.
Interviews
Interviews
Supporting Local Matters
Most people strongly value supporting local creators — not just as consumers, but as a way to preserve culture and authenticity.
This confirmed the emotional motivation behind Nearby: people don’t just want to buy, they want to connect.
Where People Discover Local Creators
There’s no unified space where users can find artisans easily, which highlights the opportunity for Nearby to become that digital meeting point.
Supporting Local Matters
Most people strongly value supporting local creators — not just as consumers, but as a way to preserve culture and authenticity.
This confirmed the emotional motivation behind Nearby: people don’t just want to buy, they want to connect.
Where People Discover Local Creators
There’s no unified space where users can find artisans easily, which highlights the opportunity for Nearby to become that digital meeting point.
Research revealed a clear gap between artisans and their audiences.
Creators feel unseen online, describing social media as too fast and impersonal, while users want to support local craftsmanship but don’t know where to find it.
Nearby was born to bridge that gap — connecting people and artisans through visibility, storytelling, and design.
Research revealed a clear gap between artisans and their audiences.
Creators feel unseen online, describing social media as too fast and impersonal, while users want to support local craftsmanship but don’t know where to find it.
Nearby was born to bridge that gap — connecting people and artisans through visibility, storytelling, and design.
Survey Results
Survey Results
Site map
Site map
Site map
Site map
Task flow
Task flow
Overall, users described the experience as intuitive and visually engaging, completing the main flows without major confusion.
Most feedback focused on design refinements rather than functionality — for example, improving button placement, visual balance, and making slides feel more clearly interactive.
The Stories section received especially positive reactions, as it allowed users to connect emotionally with the artisans and learn about their process.
The Explore and Saved sections were also well understood and appreciated, though some users suggested adding more categories for a richer browsing experience.
Overall, users described the experience as intuitive and visually engaging, completing the main flows without major confusion.
Most feedback focused on design refinements rather than functionality — for example, improving button placement, visual balance, and making slides feel more clearly interactive.
The Stories section received especially positive reactions, as it allowed users to connect emotionally with the artisans and learn about their process.
The Explore and Saved sections were also well understood and appreciated, though some users suggested adding more categories for a richer browsing experience.
Testing results & Patterns
Testing results & Patterns
Overall, users described the experience as intuitive and visually engaging, completing the main flows without major confusion.
Most feedback focused on design refinements rather than functionality — for example, improving button placement, visual balance, and making slides feel more clearly interactive.
The Stories section received especially positive reactions, as it allowed users to connect emotionally with the artisans and learn about their process.
The Explore and Saved sections were also well understood and appreciated, though some users suggested adding more categories for a richer browsing experience.
Testing results & Patterns
Overall, users described the experience as intuitive and visually engaging, completing the main flows without major confusion.
Most feedback focused on design refinements rather than functionality — for example, improving button placement, visual balance, and making slides feel more clearly interactive.
The Stories section received especially positive reactions, as it allowed users to connect emotionally with the artisans and learn about their process.
The Explore and Saved sections were also well understood and appreciated, though some users suggested adding more categories for a richer browsing experience.
Supporting Local Matters
Most people strongly value supporting local creators — not just as consumers, but as a way to preserve culture and authenticity.
This confirmed the emotional motivation behind Nearby: people don’t just want to buy, they want to connect.
Where People Discover Local Creators
There’s no unified space where users can find artisans easily, which highlights the opportunity for Nearby to become that digital meeting point.
Supporting Local Matters
Most people strongly value supporting local creators — not just as consumers, but as a way to preserve culture and authenticity.
This confirmed the emotional motivation behind Nearby: people don’t just want to buy, they want to connect.
Where People Discover Local Creators
There’s no unified space where users can find artisans easily, which highlights the opportunity for Nearby to become that digital meeting point.
Survey Results
Survey Results
Research revealed a clear gap between artisans and their audiences.
Creators feel unseen online, describing social media as too fast and impersonal, while users want to support local craftsmanship but don’t know where to find it.
Nearby was born to bridge that gap — connecting people and artisans through visibility, storytelling, and design.
Research revealed a clear gap between artisans and their audiences.
Creators feel unseen online, describing social media as too fast and impersonal, while users want to support local craftsmanship but don’t know where to find it.
Nearby was born to bridge that gap — connecting people and artisans through visibility, storytelling, and design.
While platforms like Etsy focus on global reach and social commerce, Nearby fills a unique gap — it brings local discovery, storytelling, and design-led experience together in one place.
Unlike Vuélvete Local or Made in BCN, Nearby is curated, visual, and community-driven, giving artisans visibility and users authentic local connections.
While platforms like Etsy focus on global reach and social commerce, Nearby fills a unique gap — it brings local discovery, storytelling, and design-led experience together in one place.
Unlike Vuélvete Local or Made in BCN, Nearby is curated, visual, and community-driven, giving artisans visibility and users authentic local connections.
There’s no single space to discover local crafts.
People value craftsmanship but don’t know where to find it.
Users crave human connection in what they buy.
Design can bring warmth and authenticity to online spaces.
Artisans want visibility, not just sales.
They care about being recognized for their story, not just their product.
Technology feels intimidating.
Most use digital tools only for communication, not promotion.
Artisans want visibility, not just sales.
They care about being recognized for their story, not just their product.
Technology feels intimidating.
Most use digital tools only for communication, not promotion.
Users crave human connection in what they buy.
Design can bring warmth and authenticity to online spaces.
There’s no single space to discover local crafts.
People value craftsmanship but don’t know where to find it.
There’s no single space to discover local crafts.
People value craftsmanship but don’t know where to find it.
Users crave human connection in what they buy.
Design can bring warmth and authenticity to online spaces.
Artisans want visibility, not just sales.
They care about being recognized for their story, not just their product.
Technology feels intimidating.
Most use digital tools only for communication, not promotion.
Artisans want visibility, not just sales.
They care about being recognized for their story, not just their product.
Technology feels intimidating.
Most use digital tools only for communication, not promotion.
Users crave human connection in what they buy.
Design can bring warmth and authenticity to online spaces.
There’s no single space to discover local crafts.
People value craftsmanship but don’t know where to find it.
Marta – 39, Ceramic artist in Gràcia
Marta sells most of her work through small fairs and repeat customers. She wishes there was a slower, more human way to show her process online.
Isa – 28, Illustrator in Raval
Isa uses Instagram as her main channel, but finds it algorithm-driven and impersonal. She believes people want to reconnect with real, handmade work.
Joan – 32, Woodworker in El Born
Joan builds in his small studio in the streets of El Born. Most of his clients find him by chance or through friends.
He loves the slow process of working with wood but feels that everything online moves too fast for his kind of craft.
Interviews
Interviews
Your brand deserves better. Let’s build it right.
Your brand deserves better. Let’s build it right.
Ederne Serena
2025©All rights reserved.
2025©All rights reserved.